There's an understated beauty in timeless design.
By focusing on good design, we believe we can support our local economy and provide a product that is sustainable; while still making sense price-wise. We like to break this down to the cost per wear analogy:
You could spend $20 on a cheaply made T-shirt and and wear it twice...or spend $200 on a quality, slow fashion shirt and wear it at least 20 times.
Your cost per wear for both garments is the same, but with the later investment garment you have supported ethical garment production, you have wasted less, and you are able to wear a good quality garment that you love and hopefully live in for many years.
Clothing presents an amazing opportunity to show your values and what you support because it's one of the first things people notice about you - and it's often a conversation piece.