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What’s with the
linen obsession?
Why we love linen, and why you will too
Why we love our linen
With linen being lightweight, breathable, moisture-wicking, and thermoregulating we can all agree that it is at the top of its game when it comes to comfort. This natural fiber ebbs and flows with the way our bodies naturally change—so you’ll love how it feels today and years down the line.
Like fine wine & cheese - it gets better with age. Linen is known as the world's strongest natural fibre, thus making linen products very long-lasting. It won't lose its shape after washing, but rather will become softer and get better with age.
Both our garment and home linen fabrics have a weight of 240gsm, making them durable for everyday use.
Linen fabric can be machine washed in cold or warm water and then tumbled dry on low or hung to dry naturally. (Tumble drying helps soften the linen.) Linen fabric has a reputation of having to be ironed to look good, and this couldn't be further from the truth. High-quality linen is wrinkly… and that is part of its natural beauty and charm. Our Linen Spray is a great way to freshen up and soften wrinkles on natural fiber garments and bed linens — and it's especially handy for traveling.
Linen is widely known as a fabric to help keep you cool; its lightweight, breathable and moisture wicking, making it an obvious summer choice. Did you know that this same cooling fabric can also keep you warm in the chillier months? Linen will retain the heat from your body and release the excess which helps keep you cozy and comfortable.
Linen fabric has an innate ability to compliment every occasion, whether that be for dressing up, or for a more low-key look. We pride ourselves on designing with intention, layering and versatility in mind. We don't want your favorite garments to be restricted to a certain season or occasion of wear. Go ahead and have fun styling - there are no rules!
Flax plant cultivation is by far more sustainable than that of cotton, making linen a smart choice right off the get-go. Linen fabric is also recyclable and biodegradable, meaning you won't be adding to the insurmountable pile of textile waste. Our entire production happens under one roof so we do our very best to keep our textile waste to a minimum through lean made-to-order production practices and by utilizing all our scraps - nothing goes to waste!
Looking for fabric remnants for some of your own small projects? Order a box here!
Our current linen colors
We're committed to keeping things fresh and exciting! Part of that means updating our color palette every 3-4 months, ensuring that we offer a mix of timeless classics and new seasonal shades.
So here's the scoop; while some colors may make a comeback in the future, others will be strictly limited edition. We'll keep you in the loop every step of the way!
Our garment linen is a weight of 240gsm - midweight and durable for everyday use. With the exception of our lined jackets, all our linen products are pre-washed, helping kickstart that signature linen softness that gets better with age and use.
Garment linen palette
Oatmeal
A bright, but warm beige. Speckled with hints of brown and white undertones through natural unbleached fibres. This neutral hue offers feelings of comfort and organic tranquility.
Spruce
A deep, vibrant green infused with blue undertones. This striking color exudes sophistication and embodies resilience.
Golden
A lively and radiant shade that blends the brilliance of yellow with a deep, amber undertone. This cheerful color is often linked to both luxury and vitality.
Rouge
A vibrant and genuine shade of red. This hue easily complements softer and neutral tones. It embodies passion while also being energetic and invigorating.
Chocolate
A deep, inviting shade of brown with a subtle hint of red. This earthy and neutral hue radiates warmth and a sense of reliability.
Indigo
A deep, vibrant hue that elegantly balances between blue and violet. This color exudes a sense of mystery and tranquility, while also representing wisdom.
Midnight
A strong and true black. This colour can be easily dressed down with softer tones, or up with vivid hues. This color exhibits a professional and sophisticated vibe with a modern and dramatic edge.
home linen palette
Oatmeal
A light warm beige. Speckled with hints of brown undertones through natural unbleached fibres. This calming and virtuous hue helps create a sense of tranquility and simplicity.
Midnight
A bold, strong, and true black, This color can be easily dressed down with softer tones, or up with vivid hues. This color exhibits a professional and sophisticated vibe with a modern and dramatic edge.
Color Swatches and Lookbook
Do you need a little extra help when it comes to choosing the perfect color? We get it! It can be difficult to choose a fabric and color based on photographs and descriptions. If you would like swatches of our entire linen collection, please follow this link to add our swatch book to your cart.