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What’s with the
linen obsession?
Why we love linen, and why you will too
Why we love our linen
With linen being lightweight, breathable, moisture-wicking, and thermoregulating we can all agree that it is at the top of its game when it comes to comfort. This natural fiber ebbs and flows with the way our bodies naturally change—so you’ll love how it feels today and years down the line.
Like fine wine & cheese - it gets better with age. Linen is known as the world's strongest natural fibre, thus making linen products very long-lasting. It won't lose its shape after washing, but rather will become softer and get better with age.
Both our garment and home linen fabrics have a weight of 240gsm, making them durable for everyday use.
Linen fabric can be machine washed in cold or warm water and then tumbled dry on low or hung to dry naturally. (Tumble drying helps soften the linen.) Linen fabric has a reputation of having to be ironed to look good, and this couldn't be further from the truth. High-quality linen is wrinkly… and that is part of its natural beauty and charm. Our Linen Spray is a great way to freshen up and soften wrinkles on natural fiber garments and bed linens — and it's especially handy for traveling.
Linen is widely known as a fabric to help keep you cool; its lightweight, breathable and moisture wicking, making it an obvious summer choice. Did you know that this same cooling fabric can also keep you warm in the chillier months? Linen will retain the heat from your body and release the excess which helps keep you cozy and comfortable.
Linen fabric has an innate ability to compliment every occasion, whether that be for dressing up, or for a more low-key look. We pride ourselves on designing with intention, layering and versatility in mind. We don't want your favorite garments to be restricted to a certain season or occasion of wear. Go ahead and have fun styling - there are no rules!
Flax plant cultivation is by far more sustainable than that of cotton, making linen a smart choice right off the get-go. Linen fabric is also recyclable and biodegradable, meaning you won't be adding to the insurmountable pile of textile waste. Our entire production happens under one roof so we do our very best to keep our textile waste to a minimum through lean made-to-order production practices and by utilizing all our scraps - nothing goes to waste!
Looking for fabric remnants for some of your own small projects? Order a box here!
Our current linen colors
We're committed to keeping things fresh and exciting! Part of that means updating our color palette every 3-4 months, ensuring that we offer a mix of timeless classics and new seasonal shades.
So here's the scoop; while some colors may make a comeback in the future, others will be strictly limited edition. We'll keep you in the loop every step of the way!
Our garment linen is a weight of 240gsm - midweight and durable for everyday use. With the exception of our lined jackets, all our linen products are pre-washed, helping kickstart that signature linen softness that gets better with age and use.
Garment linen palette
Coral
This warm, upbeat, and invigorating salmon-like hue blends the femininity of pink with the energy and optimism of orange. Symbolizing friendliness and uniqueness.
Pebble
A cool, mid grey hue that possesses a soft hint of a blue-green undertone. This balanced hue is sophisticated and timeless, evoking feelings of calmness and composure.
Slate
A cool and dark grey with slight undertones of a dark purple. This color is noticeably lighter than black, This deep, dramatic neutral lends calming properties while also bringing a sophisticated edge.
Moss
A warm, organic, green color with a hint of yellow undertones. This earthy hue embodies fullness of life and growth, while also promoting health and harmony.
Oatmeal
A bright, but warm beige. Speckled with hints of brown and white undertones through natural unbleached fibres. This neutral hue offers feelings of comfort and organic tranquility.
Periwinkle
A very soft, gentle hue that strikes the perfect balance between lavender and indigo. This cool color represents sophisticated serenity while also adding a groovy vibe.
Midnight
A strong and true black. This colour can be easily dressed down with softer tones, or up with vivid hues. This color exhibits a professional and sophisticated vibe with a modern and dramatic edge.
home linen palette
Buttermilk
A light warm beige. Speckled with hints of brown undertones through natural unbleached fibres. This calming and virtuous hue helps create a sense of tranquility and simplicity.
Fog
A soft grey hue that sits on the border between being warm or cool. This delicate color captures quietness and has a stabilizing effect with its neutrality, producing feelings of protection and calmness.
Rose
A subtle pink hue that is delicately warm. Light hearted and playful in nature. This hue encompasses gentleness, and is reminiscent of the last hint of warm evening light before dusk sets in.
Olive
An earthy and warm, green-brown hue. This organic neutral is harmonious with a wide array of colors. This warmhearted color is associated with peace and captivates a feeling of renewal and growth.
Stone
A blue hue possessing prominent grey undertones. The cool neutral pairs well with many other colors. This hue embodies stability, creating a sense of calm and relief; a neutral color of compromise creating a soothing emotional effect.
Berry
A rich and sumptuous pink hue with a hint of purple undertones. This color is refreshing and as inspiring as walking through a garden of fresh blooms and berries.
Tangerine
A deeply saturated burnt orange hue that lands between the true orange and brown spectrum. Bold and energetic in nature. This hue embodies the cheerfulness of yellow and fierceness of red, producing an invigorating effect on the brain and stimulating emotions of joy and warmth.
Ocean
A deeply saturated blue hue that is slightly lighter than a traditional navy. This aquatic hue provokes feelings of clarity and refreshment, a perfect balance of energy and serenity.
Graphite
A cool and dark neutral that is a unique mixture of grey and black. Noticeably brighter than black. This hue communicates strength and honesty and is an inviting dark neutral.
Midnight
A bold, strong, and true black, This color can be easily dressed down with softer tones, or up with vivid hues. This color exhibits a professional and sophisticated vibe with a modern and dramatic edge.
Color Swatches and Lookbook
Do you need a little extra help when it comes to choosing the perfect color? We get it! It can be difficult to choose a fabric and color based on photographs and descriptions. If you would like swatches of our entire linen collection, please follow this link to add our swatch book to your cart.