There's an understated beauty in timeless design.
To us, slow fashion goes hand-in-hand with intentional design: a process that works for good to benefit everything affected by the product. This includes the people who create, model, and market our garments, good ol' mother earth, and of course YOU - the end user.
The way we ensure that the entire process is sustainable and ethical is by making our products right here in our studio. See more on our process here.
Our obsession with linen is no coincidence. Although we may be biased, there is no better material to start with when trying to design a quality piece. Not only is it one of the most eco-friendly fibers - it is also the strongest, most durable natural fiber. Besides its comfort and amazing wearing properties, our absolute favorite thing about linen is how it gets better with age.
This creates a connection to the garments. Even when they are worn, there is a desire to mend them and give them new life instead of throwing them away. In our current use + discard society, we believe this connection is key.
Slow fashion is about designing, creating, and investing in quality pieces that are going to last, rather than constantly buying cheap pieces that are season and trend bound - only to be discarded or collect in a pile at the back of your closet after a few uses. Essentially it means, "Choose well, make it last."
What started as a simple passion has evolved into a mindset that encompasses more than just clothing design.
Somewhere along this crazy journey, we began to realize the need for transparency in our industry. Learning to design with intention, we discovered the value in being able to carry that purpose across in our daily lifestyle.
We have an inkling that we are not the only ones, and that's exactly why we do what we do. Because there's nothing more lovely than connecting with like-minded people.