November 20 2017 – Joanne Stewart
Fashion is the second most polluting industry in the entire world.
We know what you're thinking: "Aren't you, as a retail brand, trying to sell products? Why are you divulging this info?"
There's no simple answer - because at the end of the day, yes. We would love to sell our products. However, there's a certain amount of [honesty and transparency] in our brand that we have valued from the very beginning. And no matter where we go in the future, that will not change.
And yes, we are aware it sounds kind of crazy.
On the spectrum of all things fashion, Cedar and Vine exists as what most would refer to as a slow fashion brand. We don't believe in kicking out as many products possible, selling them, and convincing you in a few months time, that in order to be content, you need something new. We're not here to convince you that you NEED anything more.
Because of that, we find ourselves fully supporting and standing behind what is known as the [farm-to-table] of the fashion industry: slow fashion.
We believe that fashion is, at it's very core, an art.
"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening." - Coco Chanel
The current fast-fashion industry thrives off of change. Trends come and go, with most only gaining popularity for a season at a time.
According to journalist Elizabeth Cline, thirteen million tons of textile waste is generated annually in the U.S. Of that, only fifteen percent is donated. And of what's being donated, only twenty percent gets resold.
Slow fashion is becoming a welcome interlude for those who have tired of the repetitive fashion circuit.
We live in a world overwhelmed by social media. With a constant stream of photos cycling through our feeds, it's easy to look at what other people are wearing and think we need it for ourselves. In reality, we all live entirely different lives. Our evolution of personal style is disrupted when we let other people dictate what we wear.
The realization is setting in that no matter the amount of clothes we have hanging in our closets, there is still an emptiness and detachment from the after-effects of our materialistic society. “Clothes are supposed to be personal, and that connection’s been lost," Elizabeth Cline says.
As a result, people are turning to brands that are transparent, promoting ethics in their own communities.
The choice to be informed is becoming more prevalent as time passes. People want to be conscious of the entire process of fashion.
Slow fashion highlights the concept of reconnecting with our clothes, as opposed to viewing them as discardable trends.
Consumers are discovering the idea of intentional living, and are choosing to develop their wardrobes in the same way, choosing pieces that are functional to their individual lifestyles.
[ We loved seeing Jenaya Crosson's take on this subject here].
There's a pleasure in the ability to recognize quality and seek out well-made garments, not tied to any particular season.
It's a common misconception that in order to support the slow fashion industry and own a high-quality wardrobe, you need to be wealthy.
However, if you calculate the cost-per-wear of your garments, it becomes evident that investing in quality pieces ends up being more affordable in the long run.
Clothing is an essential part of our everyday life.
Fashion is an industry that every person contributes to in one way or another - whether it be as a producer or as a consumer. So the choice is yours:
spend less short term - collect a large quantity of garments that last a few washes and are then discarded or
invest in meaningful pieces - build a wardrobe that will last and add value to your life, rather than clutter.
We are aware that slow fashion is not an overnight change in an ordinary life. It is a journey, and we're challenging each of you to come along with us as we continue forward in the movement.
Xx, Jo + Brooklyn